#14 – Happy Christmas and a few other things

Hello one and all.

‘Tis the season to wish all customers, enquirers, colleagues, friends and pretty much everyone else a Happy Christmas and all the best for 2018. Thank you for everyone’s support and business over 2017! – we’re here until Friday 22nd (so only 6 more ordering days to go – best be quick!) and back Jan 2nd  2018.

It’s been an interesting year all told, with lots of changes to track across the NHS and Central Government in particular. Not to mention a substantial Local Government election (May is always fun here!) and higher than usual set of changes there and, who can forget the General Election. All sufficient to keep our hard working researchers busy and engaged. It would be remiss not to also mention the extra work and developments we’ve made across the Care Homes database in terms of both Home coverage and group structures and the Schools with the mapping of Academies to MAT’s.

The Oscar team is looking forward to 2018, which will see a bright shiny new version of our Public Sector facing platform( PSN – www.public-sector.co.uk) in the early part of the year, along with a host of exciting new features for users and promotional opportunities for suppliers. We are also looking to continue to keep at the leading edge of data delivery with smarter data provision, feeds and sharing.

Whilst I’m here, a few noteworthy things that would have been in the Oct/Nov updates if I’d have got round to writing them:


OSCAR API

api

Our boffins have now completed the API delivery mechanism thingy for Oscar data subscribers. In essence, we can now provide all subscribers with a magic URL which will provide a direct feed of your selections and can be plumbed into your CRM/Database (probably with the help of someone that knows their PHP from their AJAX). This warrants a message (and will get one) all on it’s own, but hey it’s nearly Christmas, and I’m sure everyone will care just a bit more in January. Meantime though, one of the team will be happy to talk to you more about this if you just can’t wait.

 


NHS CHARTS

nhscol

So, still lots of things going on across the National Health Service. The core and driver of all developments in England being the Five Year Forward View (FYFV) and the development and rolling out of the new Models of Care. To help the less initiated get to grips with this, we have published a couple of new diagrams on the website to, hopefully, provide a little enlightenment.

Diagram showing those involved with the planning and delivery of the Models of Care – http://www.oscar-research.co.uk/documents/NHS%20Models%20of%20Care%20Flow.pdf

Diagram showing the main Commissioners, Providers and Services across the NHS in England – http://www.oscar-research.co.uk/documents/NHS%20England%20CPS.pdf

These are now also available within our archive along with some alluvial diagrams I’ve been playing with – http://www.oscar-research.co.uk/data-intelligence/archive


GDPR

gdpr

No need I’m sure to explain the acronym. Been a fairly newsworthy piece of legislation for our industry. For the bits that matter to Oscar and our customers please have a gander at our Q&A – http://www.oscar-research.co.uk/OscarandGDPR.pdf

 

So that’s about it from us for 2017. We wish you and yours a happy, restful and enjoyable festive season and we look forward to working with you all in 2018!!

 

James, Ulrik, Adam, Becky, Allen, Geoff, Alan, Natalie, Zoe, Sheryl, Sue, Alison, Mel, Claire,  Nicola, Ali, John, Shan, Eirian, Keri and everyone else at Oscar.

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#13 – DMA and Elections

Hello again – our posts it seems are like taxi’s; nothing for ages then a gaggle all at once. (or indeed whatever the collective noun for those black conveyances might be; in fact – please do bear with me – just googled it – a THUG of Taxi’s is the answer to that……do hope our missives, both collectively and individually have a considerably more pleasant resonance!)

Anyway, enough of that, on to the news:

dmalogo

Cue Fanfare!. Oscar is now a Corporate Member of the Direct Marketing Association. We passed compliance this week and are now fully fledged members of the best known representatives for our industry. Exciting, we thought! – check us out here

picture22

Also, and more pertinently for data users, we have now completed the updates following last weekend (interesting) national elections (for local elections/updates, do see post #12 below) – so, please get your freshly minted data here folks for all things MP, electoral and political. For those with interest in such things, the current political party breakdown across the House of Commons by seats/members is as follows (note, taken from our live database – impressive eh? – in fact, you can run any counts or selections you may wish here):

Category Sub-category Contact count
De-duplicated total – 650
Political Affiliation Conservative 317
Political Affiliation Green Party 1
Political Affiliation Independent 1
Political Affiliation Labour 236
Political Affiliation Liberal Democrat 12
Political Affiliation Plaid Cymru 4
Political Affiliation Scottish Nationalist 35
Political Affiliation Democratic Unionist (DUP) 10
Political Affiliation Sinn Fein 7
Political Affiliation Political Affiliation Not Specified 1
Political Affiliation Labour and Co-operative 26

 

odbs

Finally, we thought it worth a mention of our new Organisational Subscription. Data on every Government and Public Sector organisation, updated, categorised and streamed to a computer screen near you. Please have a look here for more details and general edification

Ok, so that’s it for now……..TAXI!

Oscar and the Team

 

#12 – 2017 Local Government Elections

Greeting to one and all.

Time for some news and results around the 2017 Local Government Elections.

We have now completed all the updates on Councillor seats following the Local Elections on May 4th 2017. This new data is available to all Councillor database subscribers.

A total of 4851 seats were up for election across 88 Councils, making it an average size election across the 4 year Local Govt election cycle, albeit particularly of interest to many perhaps given it may be seen as a testing ground for the forthcoming national elections a little later this June.

All Scottish and Welsh Councils had elections, along with a number of English Counties, Mets and Unitaries. In addition,  notably for regular Oscar users, this  included elected Mayors for the new Combined Authorities. All of which are now on the database. There were also quite a large number of Boundary changes – especially within the County Councils – again, all of which have now been updated on the Oscar file.

Through our database subscriptions and also via our new live Local Authority Political Analysis (LAPA) report – http://www.oscar-research.co.uk/data-intelligence/LAPA – we can provide a wide range of data, insights and visualisations relating to the election results and the political landscape across local government more generally.

Some of the more interesting outcomes are as follows:

Seats:

The following table shows the % gain/loss of total seats compared with pre-election numbers. Notably, the Conservatives saw a large gain in seats both from the same 2013 elections and as a total compared with 2016, as did the devolved nationalist parties (Plaid and the SNP) and the Green Party. Perhaps surprisingly, there was movement away from the Liberal Democrats and Independent Councillors/Parties in the round.

Party Total Seats Since 2016
Conservative 9216 7.08%
Labour 6265 -4.57%
Independent 1357 -5.50%
Liberal Democrat 1806 -1.79%
Scottish Nationalist 434 7.16%
UKIP 321 -26.88%
Plaid Cymru 197 11.93%
Green 188 6.21%

Council Control:

The following table shows the number of all Councils by Party in Control following the elections. The results demonstrate a clear swing away from Labour towards the Centre/No Overall Control and from the Centre to the Right. The Second table shows the specific councils that have had a change of Control.

(Control of a Council is determined by a threshold number of seats for each council, which when reached by a particular party gives them control – if no party reaches the threshold, then the council has “No Overall Control (NOC)”)

Party Councils Increase/Decrease
Conservative Council 197 6
Labour Council 109 -7
No Overall Control Council 83 0
Liberal Democrat Council 7 0
Independent Council 6 2
UKIP 1 0
Scottish National Party 1 -1
Plaid Cymru 1 0
Non Political Council 1 0

Specific Changes of Control:

Authority 2016 Control Post May 2017 Control
Blaenau Gwent County Borough Council Labour Council Independent Council
Bridgend County Borough Council Labour Council No Overall Control Council
Cambridgeshire County Council No Overall Control Council Conservative Council
Derbyshire County Council Labour Council Conservative Council
Dundee City Council Scottish National Party No Overall Control Council
East Sussex County Council No Overall Control Council Conservative Council
Norfolk County Council No Overall Control Council Conservative Council
North Lanarkshire Council Labour Council No Overall Control Council
Nottinghamshire County Council Labour Council No Overall Control Council
Powys County Council No Overall Control Council Independent Council
South Lanarkshire Council Labour Council No Overall Control Council
Suffolk County Council No Overall Control Council Conservative Council
Warwickshire County Council No Overall Control Council Conservative Council
West Dunbartonshire Council Labour Council No Overall Control Council

You can have a play with a live table of Councils showing the political party representation across each at – http://www.oscar-research.co.uk/data-intelligence/LAPA

Meantime, we are now onto the next stage of the Councillor updates, covering the new Cabinet and Committee responsibilities, leadership and structures. Details of which will follow in due course and will likely take a couple of months to complete all aspects as we receive updates following Council AGM’s.

Hope that was all at least a little edifying and potentially even just a bit useful.

Hats off this end to our hard working Local Government research team: Alison, John and Nicola for their dedication to all things Local and Electoral.

James and all at Oscar.

#11 – New Website

New Website Launch
After much tinkering and work this end the new and improved Oscar website is live. This provides a home for all our current data products and services and, here’s the exciting bit, makes room for some new ones. Please take a few minutes to have a browse and let us know what you think. We are here to support existing customers with any queries or “where has that bit gone” type questions, though having had everything reviewed by the worlds most pre-eminent feng-shui expert (not really, it was just Adam), we’re sure that won’t be necessary.
We’ve been working away on some data reporting, analysis and visualisation products and services, some of which now feature on the site (and likely justify a post in their own right – so watch this space) and with a lot more to come. Please get in touch to discuss any requirements, to pass judgement on our new website or to join our mailing list for further details. Come on, you know you want to.
The Oscar Team

#10 – New Customer Analysis and Potential Report

Greetings to everyone.

Hope the sun is shining with you!

We wanted to share the details of a new Report that we can build for our lovely customers.

Our Customer Analysis and Potential (CAP) report uses the Oscar database as a benchmark to match and profile your current Public Sector customer database; providing Intelligence and Enhancement potential. As the market leader in Public Sector data we have an unrivaled universe of Government and Public Service organisations and posts upon which to build insights and as an informed gateway to providing new prospects and data

See a sample here – http://www.oscar-research.co.uk/CAP.htm 

The report includes analysis of:

Current Customers

>Organisation, site and contact coverage

>Breakdown by Government Sector.

>Geographical Coverage, including heat map

Matches and Enhancement

>Matches against Oscar Organisations, Sites and Contacts

>Duplicates, Dead Organisations and those requiring attention.

>Identification of Matched Posts and Post Holders

>Available Enhancements for Organisational Contacts Data

>Available Enhancements of Sector Specific Demographic Data

>Available Enhancements for Contacts and Posts.

Universe and New Data Potential

>Current Customer coverage vs Universe

>Duplicates, Dead Organisations and those requiring attention.

>Analysis of new Organisations by type, area and heat map.

>Counts for set of Targeted New Posts and Post Holders

Summary and Recommendations

>Industry Expert Analysis of current database and potential

Deliverables

The report is provided in HTML and clients databases are returned with matches of both contacts and organisations flagged, plus those organisations suspected of being duplicated and defunct.

Cost – £500 plus VAT

On the basis of the report, we can then provide costings for any further enhancement, new data of bespoke research work that may be required. The cost of the report is deducted from any data that is subsequently ordered.

If you’d like to discuss getting your own Report, please contact us

.That’s all for now folks.

The Oscar Team

#9 – The GDPR and Oscar

Hi folks

Following a number of conversations with clients over the past few months and with plenty of references to the new General Data Protection Regulations in the marketing industry, we thought it was worth putting together a brief overview of forthcoming changes to those involved in the use of personal data for Business Marketing and to provide Oscar’s position and protocols around data collection, provision and use.

What’s changing:

In May 2018, a new set of rules Governing the holding and use of personal data will come into force. Called the General Data Protection Regulations (GDPR), this EU wide legislation will have an impact on almost all UK businesses, but particularly those regularly processing or using data that contains details relating to people/personal data.

For those with masochistic tendencies, the full set of regulations can be read at – http://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&qid=1490280010587&from=en

(those with eagle eyes may spot item (47) – The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” not quite as straight-forward as all that, but nice for our industry to have been considered!

There is also another piece of legislation in the pipeline – the ePrivacy Directive – designed to supplement the GDPR in relation to digital interactions with individuals and the rights and rules associated. Likely to be in place 2018/2019.

A useful overview of the changes in relation to business marketing can be seen, courtesy of the Direct Marketing Association, at – https://dma.org.uk/article/b2b-marketing-and-the-gdpr

Direct Marketing and Research:

For us (and clients), the interest is in the application of these rules in relation to the data collected by Oscar and the use for business marketing, communication and research.

The headline points for those involved with direct marketing and research are as follows:

B2B Email Marketing to Public Bodies, Businesses and Corporate Subscriber email addresses within these organisations will remain on an OPT-OUT basis. There are rules governing the practices of direct marketing via email of course (covered in our terms of data usage), but broadly the GDPR changes don’t affect current practices. Watch words (sentences) here are “Relevant” “Not Excessive” “Target content and services to the Post not the Post Holder” “Offer clear Opt-outs and ensure they are honored”

Another entry for the DMA here; regarding the use of corporate emails for B2B marketing following the new legislation – https://dma.org.uk/article/worst-eprivacy-b2b-fears-averted

B2B Phoning and Postal Marketing – As above in terms of organisational scope and  permissions remain (subject to Corporate Telephone Preference Screening of course!) OPT-OUT. Approaches need, of course, to be targeted, respectful and, as always, requests for no further correspondence or communication be honoured.

Ultimately, the new legislation introduces additional safeguards around personal, and more importantly, sensitive data. Larger organisations may require additional and/or training of staff to ensure compliance with their roles as data controllers, but ultimately (and sensibly) the changes still permit the use of professional related personal data (ie post holder names and their corporate email addresses) to be used for the purposes of targeted and well planned marketing of products, services, events and publications.

Oscars Approach

As a data compiler and provider of Public Sector organisational and post holder data there are two key elements for us.

Accuracy

Fundamentally making sure the data we hold is correct and fit for purpose is paramount. We spend over £250,000 annually and employ 15 people to achieve a 6 month rolling research cycle though our database. Details of which can be seen at – http://www.oscar-research.co.uk/databases/accurate

Compliance

Effectively split into two parts – collection and use.

Data collection, validation and retention – Our Database Transparency and Information Notice can be seen at – http://www.oscar-research.co.uk/info/datatransparency.php – following extensive review by our legal team in 2016, this is the best reference point for details of our disclosure of data usage purpose, permissions and management protocols for data compliance and has been in force since January 2017. In brief, all Oscar data is sourced either from within the Public Domain or is provided to us by the post holders or their employing Public Service organisations. We make all the data we hold freely available to the subject organisations and employees across Government and Public Services and in all instances of data request/provision, provide an obvious reference to, or copy of, the information notice linked to above.

Data Use by Clients – We never sell data, we provide specific time and use restricted licenses to clients for its use which is governed by our Terms of Usage – http://www.oscar-research.co.uk/info/terms . These ensure compliance for both us and the data user and are strictly enforced. The terms of usage are also referenced in our Data Transparency and Information Notice.

We hope this provides a bit of enlightenment (and indeed re-assurance) on our approach to the new legislations and the use of our data moving forward. We appreciate we’ve just covered a specific and narrow element of the overall implications of GDPR and the broader legalities relating to holding of, access to, use and rights relating to all dimensions of personal data. That said, on all other associated matters; employees dates of births, birthday cards with someones picture on it, or most importantly, can you add the name of your clients cat to your CRM…. we’re afraid you’re on your own. Either that, or you could try the DMA, the ICO, Trading Standards, CAB, Amnesty International or perhaps your local friendly solicitor.

Best regards

James and the Team at Oscar

#8 December 16 – Updates and Changes

A warm welcome to everyone in this chilly month and we hope everyone is getting ready for the festive jollities.

Changes

We thought it was time to give you an annual round up of the years updates across the Oscar database:

From December 1st 2015 to 2016, the database has undergone the following number of record changes:

216,582 have been verified, most more than twice.
157,772 have been changed
38,700 have gone/been removed
39,642 are new/been added.

This shows a 20% level of post and post holder change in the year, which is a little lower than in 2015 (a reflection of some settlement after a few years of considerable restructure), but does demonstrate the need for taking regular updates. So, lovely customers, please do use your access details wisely and take database updates whenever needed.

Data Accuracy

Did you know we spend over £250,000 on database research each year? – no?, well try telling that to the accountants! – we have just updated our database accuracy and integrity page. Please have a read at – http://www.oscar-research.co.uk/databases/accurate 

New Terms

We have recently revised our data terms and conditions. For those interested in such things, please have a look at – http://www.oscar-research.co.uk/info/terms

Data Transparency

As part of our on-going commitment to data openness and to ensure compliance with current and future legislation, we have now published a data transparency statement on all our websites. Please see – http://www.oscar-research.co.uk/info/datatransparency.php

Seasonal Opening Times

Oscar HQ will be closed from the 24th of December 2016 until the 2nd of Jan 2017, with usual service resumed on Tuesday the 3rd. Emails will be monitored in the interim (of course) and users of our online services shouldn’t experience any interruption of service during the yule tide period. The latter is especially relevant to any of you who happen to want to be downloading a list of Parish Councils on Christmas Day because you’re bored and have opened all your prezzies.

2017

Promises to be an exciting year for Oscar. In the bunker we are busy developing a new mapping front end system for our database which should have applications for the public, business and government in equal measure.

We have plans to add considerably to our current database coverage and bring along some new products and services which we hope to be of use to current and new clients.

As well, of course, of continuing to service our lovely customer and users in the usual fashion.

and finally…..

….we’d like to wish everyone a warm and well Christmas and a happy 2017!

Best wishes

James, Ulrik, Adam, Becky, Geoff, Alan, Natalie, Zoe, Sheryl, Sue, Alison, Mel, Claire, Adele, Nicola, Ali, John, Eirian and everyone else at Oscar.

 

 

 

#7 – 10,000 Orders and Special Offers

Following on from last weeks post (#6 – Autumn 2016), we wanted to really shout about our 10,000th order and to give something back as both a thank you to current clients and a warm welcome to new ones.

OFFERS


Complete PSX Subscription – £10,000 (saving £5,000)

http://www.oscar-research.co.uk/datasheets/publicserviceexchange

This is our flagship subscription aimed at Public Sector organisations and larger corporate bodies, this gives users access to our entire database and the ultimate Oscar service and experience.

Primary Benefits are as follows:

Live Access to the Largest and Most Accurate Database of Public Sector Organisations and Contacts in the UK.

Continuous Updates and Unlimited Data Downloads and Historical Changes Files Available

24/7 Access to your Online Account for Downloading via our Award Winning Bespoke Selection Tool.

Unlimited Telephone and Email Support and Guidance

Manage Email Opt Outs and Identify New and Changed Organisations, Posts and People

Full PSN Subscription, includes Tender Alerts, Supplier Database Entry and Full Officers Network

Unlimited News, Thought Leadership and Event Posting on our Government Facing Website

6 Month Primary Banner on http://www.public-sector.co.uk

1 x Sponsored Editorial Content in our Monthly e-Newsletter; sent to over 200,000 Decision Makers.


Any 10,000 Emails of your choice sent for £1,000 (saving of £575)

We will send an email for you through a managed broadcast to any 10,000 contacts of choice and provided detailed reporting of opens, views and clicks.


Any 10,000 records on a 12 month subscription for £1500 (saving of £1300)

Select any data you want up to the magic 10,000 number and we will provide live access to your data with unlimited updates for 12 months


 

If you are interested in any of these offers, please contact us

Many thanks one and all again for helping us get here and here’s to order number 20,000.

James, Ulrik and the Team at Oscar.

 

 


 

 

 

#6 – Autumn 2016 – Update

Time for some Autumnal ramblings from Oscar.

Order Number 10,000

Let’s start with the milestone reached in the past week of Order Number 10,000. So a MASSIVE thank-you to all our clients, past and present for helping us to achieve ten thousand orders over the past 17 years. It has kept us all in coffee and biscuits and extra gratitude from the whole team to our longest standing clients, some of whom have been with us since the start! – we will be doing some offers and promotions to help celebrate this landmark, so watch this space.

Now, to more data related matters;

Councillors and Elected Folk.

The post-election structural and cabinet changes have now all been completed and updated. As ever, you can get a view of the Political Landscape within Local Government at – http://www.oscar-research.co.uk/lapa/

As readers may expect, we are continuing to mirror the various national political changes and machinations in our MP and Lords dataset.

Care Homes.

We are continuing to work through the Care Home Groups on this database, adding in separate parent group organisations and linking to individual homes/sites as we go and including the senior management teams from within the parent organisations as well. We are fast approaching 2000 new records, good news indeed for Care Home database subscribers!

NHS

Where to start!? – the NHS continues to be in re-shaping mode. We have recently added NHS Vanguards and GP Federations to the database. The former, now some 50 in total, being a set of organisations/sites providing an integrated approach to  the delivery of a number of areas of Healthcare. Federations, we have 51 listed at the time of writing, are groups/networks of GP Surgeries collaborating on some management, planning and purchasing activities. Some of these new entities are already quite large, employing hundreds of staff with multi-million pound budgets.

New Categories

A list of the recently added functional categories across the database are as follows:

Economic Development – Digital Inclusion – Investment and planning around providing inclusive access to the internet and IT and the provision of broadband and high speed internet connection

Academic Services – PGCE – Department Head of Senior Lecturer in a College or University covering training graduates to become Teacher

Midwife – A specialist in pregnancy, childbirth and women’s reproductive and sexual health

STP – Leader – Every health and care system in England will produce a multi-year Sustainability and Transformation Plan (STP), showing how local services will evolve and become sustainable over the next five years

New Fields

Following the inclusion of our email opt-out system (see previous updates), a list of fields included in standard database downloads can be seen at – http://www.oscar-research.co.uk/databases/structure

Guide

Worth another mention to all you marketeers and researchers out there. For those contemplating the UK Public Sector as a market, please have a read of – http://www.oscar-research.co.uk/documents/PublicSectorGuide.pdf

Think that about covers it from Oscar HQ for the moment. I hope everyone is keeping warm and well!

James


 

#5 – Summer 2016 – Feedback & Update

We are planning on some further development work on the Oscar database system and would like your help.

Customers will shortly be able to add email opt-outs to your account and the pertinent records will be flagged accordingly when you do a download. We thought this might be handy and it got us thinking; what else can we do to open up the source Oscar data and allow clients to add their own information? Would adding notes to contacts and organisations that would then be included in downloads be useful, what about a CRM interface, hosted emailing or postal mailing done through your account perhaps?? ? we’d love to hear from you with a wish list of how we can better provide you our data services.

We would really appreciate any and all feedback on what you’d like Oscar to be able to provide to you in terms of data access, downloads and functionality.

Feel free to just reply to this email or you can contact us via the usual methods:

Office Tel: 0845 226 3044

Office: Suite 10 | The White House | 42-44 The Terrace | Torquay | TQ1 1DE

Online: www.oscar-research.co.uk

We’d love to hear from you

Further to our recent email, the feature to allow you to add your own email opt-outs to the Oscar database is now available.

To add your current and future list of email opt-outs, log-in to your customer area (your access details are below) and click on the link next to the new ‘Opt Outs’ section. You can then add them individually, or upload in a batch via a text/csv file.

Go to – www.oscar-research.co.uk

Username:

Password:

Once added, they will be flagged in your downloads in one of two new fields.

‘ContactEmailOptOut’

‘MainEmailOptOut’

As you will know, we list both the main organisational emails and direct contact emails in separate fields, so we needed to add 2 yes/no fields to flag them accordingly. These new fields follow on from the ‘ContactEmail’ and ‘MainEmail’ field respectively.

We have also updated our database structure page to show the new fields – http://www.oscar-research.co.uk/databases/structure

We hope this makes life easier for you with managing email permissions and staying compliant with your marketing exercises.

Best regards

James